In an era dominated by images, Courmayeur’s 2022 tourism campaign is all about sound. That’s why a remix featuring the sounds of the mountains was entrusted to Max Casacci, founder of Subsonica. The decision was made to forgo photography entirely, instead focusing on graphics that enhance the music. Inspired by this concept from Aigo, the agency behind the campaign, the sound was brought to life through a minimal yet striking motion graphic using the audio spectrum of the track, which gradually transforms into the profile of Mont Blanc.